When The Spot moved into an already-established bakery, they struggled to create their own identity and put themselves out there as a new business. Living in their predecessor's shadow meant their branding (and overall identity) was inconsistent.
Here's what they wanted:
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A new logo
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An refresh of their branding - colours, photography, etc
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Direction with their social media
Moodboard
Cozy
Friendly
Warm
Logos
Packaging
Instagram (sample posts and stories)
@thespotdk:
Freshly baked every morning are our rustic, crispy breads 🥖
🍽️ Perfect with your scrambled eggs and avocado at breakfast, open-faced sandwiches at lunch, or garlic bread with our fresh pizzas for dinner
📍 Drop by while stock lasts to grab one - Martha Christensens Vej 10, Vestamger (right behind Rema!)
734 likes, 416 comments
@thespotdk:
The perfect break from the chaos of the week - a catch up with friends over fresh baked goods and great coffee.
We're open all weekend, 8am - 4pm
📍 Martha Christensens Vej 10, Vestamger (right behind Rema!)
734 likes, 416 comments
@thespotdk:
Want to enjoy the fresh air, the sun on your face? Or maybe you love to people watch with a good coffee and croissant? 🥐☕️
Our outdoor areas have access to the street, with chairs, couches and tables for every situation.
📍 Drop by today - Martha Christensens Vej 10, Vestamger (right behind Rema!)
734 likes, 416 comments