Greg Church
Golf Professional
Greg Church was a professional golfer selling his services and golfing goods to golf club members at Oak Park Golf Club. Here, he was the club's head professional and owned his own shop.
For privacy, names have been changed slightly.
Working with Rosie was a game-changer. She genuinely understood our problems, and solved them. She took our vision and created something tangible, and that resonates with our members and us too.
- Greg Church
Dilemma:
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Lacked a separate identity from the Oak Park Golf Club
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Sales had stagnated despite new members regularly joining
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Felt as though members didn't see them as a business but rather somewhere to stop to drop a scorecard off
My Recommendations:
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Create an entire brand identity - visuals and the story behind the brand
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Get online - e commerce and social media
- Highlight and raise awareness of the business as a stand-alone
Moodboard
Luxurious
Sophisticated
Classic
Genuine
Create a timeless, classic brand identity including photography, a business card and templates for various posters.
By creating a recognisable identity, this built trust and loyalty with customers while simultaneously standing out from the older, dated branding of the Oak Park Golf Club. For a game of golf, sure, customers headed to a well-known, highly rated course that is world renowned. But for the newest equipment? For news on golf and new techniques? Greg Church, of course!
An updated, modern and sleek business card
A fresh and elegant but timeless logo
A leaflet for services & fees for those that prefer to take something with them (or that can't look online, as the Oak Park membership is around
60% of over 65s!)
Posters with catchy hooks, fresh and relevant photography
and utilising the space of the poster size
Vouchers that were consistent with the new branding
